# ROAS dashboard

> Two ROAS cards, a monthly budget meter, a spend breakdown, a campaign leaderboard and an account comparison across four periods.

Source: https://adops.id/features/roas-dashboard/
Last updated: 2026-08-20
Publisher: AdOps (https://adops.id) — an independent product, not affiliated with Meta Platforms, Inc.

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## Key facts

- **ROAS precision:** 3 decimals (On the two ROAS cards; campaign and account rows show 2 decimals)
- **ROAS bands:** 3 (Profitable at 1.0 and above, Moderate at 0.5 and above, Low below that)
- **Dashboard periods:** 4 (Today, Last 7 days, Last 30 days, This month, defaulting to Last 7 days)
- **Cache lifetime:** 1 hour (Per user and per period, expired automatically by a database TTL index)
- **Accounts in the spend breakdown:** Top 5 (The remainder is summarised as plus N more accounts)
- **Budget utilisation thresholds:** 80 and 100 percent (The utilisation bar turns amber then red)

## Capabilities

### Two ROAS cards

Purchase ROAS and Aggregated ROAS each show a value to 3 decimals with an x suffix, a trend arrow with a percentage, and a Profitable, Moderate or Low badge.

### A monthly budget meter

The Monthly Budget card shows spend against the budget band you chose at onboarding, with a progress bar, the days left in the month and how many accounts are active.

### Spend broken down by account

Total spend, a budget utilisation bar that turns amber at 80 percent and red at 100, and a ranked list of the top 5 ad accounts with each one's share of total.

### A campaign leaderboard

Active and paused counts, plus Top Performing and Underperforming tabs listing campaign, account, spend, revenue and ROAS to 2 decimals.

### Live or cached, stated plainly

Every figure is labelled live or cached with its last update time, and a Refresh button re-requests every widget rather than serving the cache again.

The AdOps dashboard answers how the account is doing before you open a single rule. It leads with Purchase ROAS and Aggregated ROAS, each shown to 3 decimals with an x suffix, a trend arrow and a Profitable, Moderate or Low badge, then breaks spend down by ad account, ranks campaigns, and compares accounts against each other.

## What are the two ROAS cards?

Purchase ROAS and Aggregated ROAS sit side by side. Each card carries an icon, the period it covers, a trend arrow with a percentage, the value to 3 decimals with an `x` suffix, and a status badge.

| Value | Badge |
| --- | --- |
| 1.0 and above | Profitable |
| 0.5 and above | Moderate |
| Below 0.5 | Low |
| No data for the period | No data |

The trend arrow has three states: up in green, down in red, and neutral. The No data state matters more than it sounds. A dashboard that renders a missing figure as 0.000 invites a rule to be written against a number that does not exist.

Both cards prefer Meta's own attributed ratios. Purchase ROAS is read from Meta's `purchase_roas` field and the website variant from `website_purchase_roas`, so the number carries Meta's attribution modelling rather than a recalculation from raw values. Only when those fields are absent does AdOps fall back to summing conversion values, de-duplicating umbrella purchase totals against their sub-types so a sale is not counted twice. Aggregated ROAS spans 7 conversion action types rather than purchases alone.

## What does the Monthly Budget card do?

It puts spend against a ceiling. The card shows the spend figure, a progress bar, the number of days left in the month, and how many of your ad accounts are active out of the total, with a warning triangle when spend has passed the limit.

The limit comes from the monthly ad-budget band you chose during onboarding, which AdOps converts into a numeric Rupiah figure. Money is formatted the Indonesian way throughout, with Rp and the rb, jt and M suffixes for thousands, millions and billions.

## How is spend broken down?

The Spend Breakdown card runs the full width below the cards. It shows Total Spend, a Budget Utilization bar that turns amber at 80 percent and red at 100, and a ranked Account and Spend list of the top 5 accounts, each with a coloured share bar and its percentage of total. Anything beyond fifth place is summarised as a plus N more accounts line rather than dropped silently.

## Which campaigns are winning?

Campaign Performance shows counts of active and paused campaigns, then two tabs. Top Performing lists campaigns at a ROAS of 1 and above; Underperforming lists campaigns below 1 that are still spending, which is the set worth acting on. Each row shows the campaign name, its ad account, spend, revenue and ROAS to 2 decimals, colour coded green, amber or red.

Account Comparison answers the same question one level up. It headlines the account count, highlights a Best Performer with a crown and a Needs Attention account, then prints a four-column table of Account, Spend, Revenue and ROAS with the best row badged.

## How do the periods and the cache work?

Four periods sit in the header as pills: Today, Last 7 days, Last 30 days and This month. The dashboard opens on Last 7 days.

Every metric is cached per user and per period for 1 hour, stored in the database with a TTL index that expires the entry automatically and a unique index per user and cache key. That is why the dashboard loads instantly on the second visit rather than re-querying Meta for every widget.

Caching is only acceptable if the interface admits it, so the header carries a live or cached indicator with the last update time, and a Refresh button that re-requests every widget with a refresh flag instead of serving the cached copy. All five widgets load in parallel with independent spinners, so a slow account does not hold up the rest of the page.

## Which accounts are counted?

Only the ones you turned on. Ad accounts discovered from Meta are stored inactive until you activate them, and the active flag is the single switch scoping everything downstream: the month-to-date spend refresh, both ROAS cards, the spend breakdown, the campaign leaderboard and the account comparison all read active accounts only.

That makes the dashboard a deliberate view rather than an automatic one. An agency running twenty accounts and automating four sees the four.