# Dayparting

> Dayparting is the practice of restricting advertising activity to particular hours of the day or days of the week, so that budgets, bids or automated actions apply only during the chosen window.

Source: https://adops.id/glossary/dayparting/
Last updated: 2026-08-20
Publisher: AdOps (https://adops.id) — an independent product, not affiliated with Meta Platforms, Inc.

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**Also known as:** Ad scheduling, Time-of-day targeting

**In AdOps:** AdOps does dayparting two ways: the Time greater than and Time less than metrics, each with a 24-entry hour picker from 12:00 AM to 11:00 PM and a Sunday-first weekday multi-select, and a rule schedule set to a 7-day by 24-hour timetable instead of a fixed interval.

Dayparting confines advertising activity to chosen hours or weekdays. AdOps supports it in two independent places: as conditions inside a rule, using the Time greater than and Time less than metrics, and as the rule's own schedule, using a grid of the seven days against 24 hourly slots instead of a fixed interval.

## How do the time conditions work?

Time greater than and Time less than are the only 2 of the 45 metrics that carry a weekday setting. Each offers a 24-entry hour picker from 12:00 AM to 11:00 PM plus a Sunday-first day-of-week multi-select. Both boundaries are inclusive, so a Time greater than 09:00 AM condition passes at 09:00 itself.

## What does a dayparting rule look like?

A night-time reset. Time greater than 11:00 PM, with the weekday selector on all seven days, paired with a Set budget action that writes Rp 500,000 to the campaign, cuts overnight spend. A second rule at 07:00 AM restores the daytime figure. AdOps ships a Night Budget Reset template built on exactly this pattern.

## When should the schedule handle it instead?

When the rule should not even be evaluated outside the window. Choosing the timetable rather than an interval means a rule fires only in the slots you clicked, which the engine resolves by scanning forward for the next slot, rolling day by day up to a full week ahead.