About
What AdOps is, and what it is not
AdOps is an independent Indonesian product that automates Meta Ads campaign management with rules you write yourself: conditions, actions, and a schedule. It exists so that pausing a losing campaign or scaling a winning one does not depend on somebody being awake and logged into Ads Manager.
A plain description of the product, the people it was shaped around, and the things it deliberately leaves alone.
Why it exists
Why does AdOps exist?
Paid social does not stop at 6pm. A campaign that was profitable at lunchtime can spend through its return by midnight, and the fix — pause it, cut the budget, tag it so tomorrow’s report explains itself — takes about forty seconds. The cost is not the work. The cost is having to be there.
AdOps was built so that decision can be written down once. A rule is a set of conditions joined by AND or OR plus the actions to take when they hold: when purchase ROAS over the last 7 days is below 1.2 and spend today is above Rp 500.000, pause the campaign and add a tag to its name. The engine checks it on the schedule you set and does what it says.
The second reason is evidence. Automation that cannot explain itself is hard to trust with a budget, so every run writes a record: which condition crossed which threshold, what number it saw, what the value was before and after, and how long it took. When a rule does something you did not expect, the log is where the argument gets settled.
Who it is for
Who AdOps is built for.
Three situations the product was shaped around. None of them require you to be technical.
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In-house teams
One or two people running everything
A performance lead who is also the analyst and the reporter. Rules take the routine decisions — the overnight budget reset, the spend guard, the pause threshold — off the list, and the execution log covers most of the reporting.
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Agencies
Many client accounts, one standard
A single rule can target every ad account you manage, and each account is queued and processed on its own. The account list is opt-in: an account does nothing until you activate it.
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E-commerce
Numbers Meta never sees
Margin, COGS, stock levels and per-product ROAS floors usually live in a spreadsheet. A custom metric points a rule at a Google Sheet, so the threshold it compares against is the one your finance team already maintains.
Boundaries
What AdOps deliberately does not do.
A short honest list is more useful than a long hedged one. These are not roadmap items being coy — they are things the product does not do.
- It does not buy media
- AdOps has no opinion about your bidding strategy, your audiences or your budget split. It executes the rules you write against the campaigns you point it at.
- It does not make creative
- No copy generation, no image or video production, no creative testing framework.
- It does not forecast
- Every number a rule compares against is read from Meta Insights or from your own spreadsheet. AdOps does not model, predict or estimate performance.
- It is not an analytics suite
- The dashboard is a small set of cards — Purchase ROAS, Aggregated ROAS, a monthly budget bar, a spend breakdown, a campaign leaderboard and an account comparison. It is not a replacement for a reporting tool.
- It does not promise ad-level actions
- Rules evaluate at campaign or ad set level, but the engine’s write paths are campaign-shaped. Treat ad-level action parity as absent rather than implied.
- It connects to Meta Ads only, today
- TikTok Ads, Google Ads and Snapchat Ads appear on the platform-connection screen as coming soon. Coming soon is not supported, and this page will not pretend otherwise.
Independence
AdOps is independent of Meta.
AdOps is not affiliated with, endorsed by, or a partner of Meta Platforms. It is an independent product that works through Meta’s public Graph API, using an access token you grant and can revoke.
Every Graph API request AdOps makes for you is sent with your own stored token, so automation runs strictly under the authorisation your Facebook account already has and nothing more. Disconnecting from the Integrations screen removes the connected ad accounts and clears the stored token.
Meta, Facebook and Instagram are trademarks of Meta Platforms, Inc. They appear here only to describe what AdOps connects to.
- Relationship to Meta
- None independent, unaffiliated, not endorsed
- Access
- Your own token granted by you, revocable by you
- Platforms connected
- Meta Ads others listed as coming soon
- Data source
- Meta Insights plus your own Google Sheets
Where it comes from
An Indonesian product, billed in Rupiah.
Sample data AdOps is built for the Indonesian market first. Plans are billed in Rupiah through Duitku, invoices are issued in Rupiah, and onboarding asks for the things a local advertiser can answer without checking: company name, industry, and monthly ad budget in Rupiah bands.
The product and this site are written in English and Bahasa Indonesia, and support answers in both.
A new account starts on a 14-day trial, activated when the signup email is confirmed. No card is asked for at signup.
Questions about the product go to admin@adops.id.
Read the rest before you decide.
The architecture page walks the whole execution path stage by stage, and the security page describes what AdOps stores and how the Meta token is handled. Neither promises anything the product does not do.
