Features

Everything AdOps can watch, and everything it can do.

AdOps is a rule engine for Meta Ads. Its features fall into four groups: automate writes and runs the rules, measure supplies the 45 metrics and 11 reporting periods those rules read, decide drafts a rule from a plain-language description, and operate schedules each run and logs what it changed.

Each feature below is a part of the product you can open, not a promise. The counts are taken from the software itself.

The vocabulary

Four numbers define what a rule can say.

A condition picks one metric and one reporting period. A task picks one action and, for five of the eleven, one cooldown. Everything else is arithmetic.

45

Meta Ads metrics an AdOps rule condition can test, across 6 categories

11

reporting periods selectable per condition, from Today to Lifetime

11

actions the AdOps engine executes on a campaign, from pause to set budget

11

action-frequency cooldowns, from 15 minutes to once in a lifetime, accepted by 5 of the 11 actions

Every count on this page is read out of the AdOps product, not estimated. Figures change only when the software does.

Automate

How does AdOps change a campaign without you?

The rule engine itself: the conditions that decide, the actions that execute, and the pre-filters that keep a rule pointed at the campaigns you meant.

The AdOps action picker: eleven actions grouped under General, Budget and Name/Text, with Increase budget selected and its parameters — increase value, amount, unit and a maximum budget cap — beside an open action-frequency list. Sample data
Eleven actions across three groups, each with its own parameters and its own cooldown, so a rule cannot run away with a budget. Read the details

Measure

What numbers can a rule read?

The metric catalogue a condition draws on, the spreadsheet-backed figures you maintain yourself, and the dashboard that reports the same numbers back.

The AdOps Performance Dashboard showing a Purchase ROAS card at 2.380x and an Aggregated ROAS card at 2.088x, both badged Profitable, a Monthly Budget card at Rp 155jt, and a Spend Breakdown ranking the top five ad accounts against a budget utilisation bar at 45.5 per cent. Sample data
Two ROAS figures to three decimals, a budget meter, and spend ranked by ad account — over Today, Last 7 days, Last 30 days or This month. Read the details

Decide

What helps you choose which rule to write?

Drafting help for the rule you have in mind, returned as editable JSON with a confidence score rather than an action already taken.

The AdOps AI Rule Generator modal: a goal field holding a typed objective about scaling campaigns above ROAS 3, four example goals below it, and a Generate Rules button. Sample data
Describe the outcome and let the assistant draft the conditions. A preview — this panel is behind a feature flag in the shipped build. Read the details

Operate

What happens once a rule is live?

When each rule becomes due, what the engine did on every campaign it touched, and the evidence row it left behind either way.

The AdOps rule log: fourteen runs of one rule across two ad accounts, each showing execution time, applied items and affected tasks, beside a Rule details panel listing the six actions in the rule and its 30-minute schedule. Sample data
Every run of every rule, with how many items it read and how many tasks actually did something. Read the details

Point one rule at one ad account.

Start from a template, leave it in draft until the estimated match looks right, and set it live when you are ready. Nothing runs on your campaigns until you say so.

Contact us See pricing

14 days free · no card · billed in Rupiah

Inside the product

What the screens actually look like

Nine screens from the working dashboard — the rule builder, the metric picker, the dayparting grid and the log that records what happened. Scroll the strip.

  • The AdOps Performance Dashboard showing a Purchase ROAS card at 2.380x and an Aggregated ROAS card at 2.088x, both badged Profitable, a Monthly Budget card at Rp 155jt, and a Spend Breakdown ranking the top five ad accounts against a budget utilisation bar at 45.5 per cent.
    Performance Dashboard. Two ROAS figures to three decimals, a budget meter, and spend ranked by ad account — over Today, Last 7 days, Last 30 days or This month.
  • The AdOps rule list showing twelve automation rules, each with an on/off toggle, the ad accounts it manages, and when it last triggered — some minutes ago, others on a dated timestamp.
    Rule List. Every rule, what it manages and when it last fired. The toggle is the only thing between draft and live.
  • The AdOps condition builder showing a task with time-of-day conditions across seven day tags, a nested AND group holding a lifetime spend condition under 400,000, and a second task with four stacked metric conditions.
    Conditions. Metric, period, operator, value — joined with AND or OR, and nestable, so a rule can say something a dropdown cannot.
  • The AdOps metric picker open over a condition row: a panel with Meta Ads and Custom metrics tabs, a search box, and a scrolling list of metrics with Spend selected.
    Metric picker. Forty-five Meta metrics and your own sheet columns in the same list, each carrying a reporting period and any of six operators.
  • The AdOps dayparting timetable: a grid of hours against the seven days of the week, with the daytime hours filled navy for every day and the night hours and weekend evenings left empty.
    Dayparting grid. Or draw the hours instead. Anything outside the shape you fill in simply does not run.
  • An AdOps execution log detail: one campaign, two action panels badged Not Executed, each listing the action parameters and every condition evaluated with its actual value, its expected value and a Pass or Fail badge.
    Rule Log detail. Why a rule did nothing is recorded as carefully as why it did something — actual against expected, condition by condition.
  • The AdOps activity log listing budget increases and campaign renames, each row naming the affected campaign by id, the rule that caused it and how long ago it happened.
    Activity Log. One row per change AdOps made in your account, naming the campaign and the rule responsible.
  • The AdOps ad account list: eighteen Meta ad accounts with on/off toggles, account ids, Active or Inactive badges and this month’s spend in rupiah.
    Ad Accounts. Accounts discovered from Meta arrive switched off. Nothing is read, and nothing is changed, until you turn one on.
  • The AdOps custom metric editor mapping a Google Spreadsheet: a spreadsheet id, a sheet name, a column to match campaigns on and a column holding the values.
    Custom metric. Point AdOps at a sheet, name the matching column and the value column, and your own number joins the metric list.

Every figure is rebuilt from the product’s own interface and filled with invented data — no customer name, ad account or spend figure appears anywhere on this site. See how a run works