ROI calculator
What does checking your campaigns actually cost?
The AdOps ROI calculator converts the time a team spends checking Meta Ads campaigns into a monthly cost in Rupiah, then places a published AdOps plan price next to it. It prices five inputs the reader supplies — monthly Meta ad spend, ad accounts, live campaigns, hours per week, and the hourly cost of the person doing the checking — and estimates no saving of any kind.
Two figures, side by side: what an hour of your attention costs multiplied by the hours you spend, and what the AdOps plan covering your monthly ad spend costs. The arithmetic is written out in full further down the page.
Your numbers
Price your own checking time.
Change any of the five fields and every figure recalculates. Nothing is sent anywhere — the arithmetic runs in this browser tab and nothing is stored.
What that comes to
- Checking time
- 26hours a month
- Cost of that time
- Rp 3.900.000a month, at your hourly cost
- AdOps plan for that spend · Plan 1k
- Rp 1.000.000a month
- 65 minutes of attention per campaign, per month
- 8.7 hours per ad account, per month
At these numbers, 26 hours of checking a month cost Rp 3.900.000. The AdOps plan covering Rp 250.000.000 of monthly ad spend is Plan 1k, at Rp 1.000.000 a month — 26% of that figure.
Rp 2.900.000 a month more for the checking time than for the plan.
This calculator prices your own inputs and puts a published AdOps plan price next to them. It does not estimate hours AdOps would remove from your week, and AdOps publishes no such figure.
Worked example
One team, five inputs, every step shown.
A team putting Rp 250.000.000 a month through 3 Meta ad accounts and 24 live campaigns, spending 6 hours a week checking them, at Rp 150.000 an hour. These are the numbers the calculator above starts on.
| Figure | Value | How it is derived |
|---|---|---|
| Monthly Meta ad spend | Rp 250.000.000 | Entered by the reader |
| Ad accounts | 3 | Entered by the reader |
| Live campaigns | 24 | Entered by the reader |
| Hours a week checking and adjusting | 6 | Entered by the reader |
| Hourly cost of the person doing it | Rp 150.000 | Entered by the reader |
| Weeks in a month | 4.33 weeks | 52 weeks ÷ 12 months |
| Checking time a month | 26 hours | 6 hours × 4.33 weeks |
| Cost of that time a month | Rp 3.900.000 | 26 hours × Rp 150.000 |
| Attention per campaign a month | 65 minutes | 26 hours × 60 ÷ 24 campaigns |
| AdOps plan covering Rp 250.000.000 a month | Plan 1k | Cheapest published plan whose ad-spend band reaches Rp 250.000.000 |
| Plan price a month | Rp 1.000.000 | Published on the pricing page |
| Plan as a share of the checking cost | 26% | Rp 1.000.000 ÷ Rp 3.900.000 |
| Difference a month | Rp 2.900.000 | Rp 3.900.000 − Rp 1.000.000 |
Both figures in the last three rows are monthly and in Rupiah. Neither is a saving: the right-hand figure is a published plan price, not a projection of what a team would stop spending.
Sample data Method
How the arithmetic works, and what it refuses to do.
Five steps, one constant, and a hard stop before the part where most calculators start guessing.
- 01
Add up the monthly ad spend
Total what your team puts through Meta in a calendar month, across every ad account you plan to connect. This is the only figure that selects an AdOps plan, because it is the only axis AdOps prices on.
- 02
Count the ad accounts and live campaigns
Count the Meta ad accounts your team is responsible for and the campaigns currently running across them. Neither is capped by any plan; both are used only to show how thinly the hours are spread — minutes per campaign, hours per account.
- 03
Estimate the hours a week
Add up the time spent reading numbers, comparing periods and changing budgets in a normal week. Exclude creative production and reporting — this calculator prices checking and adjusting, not the whole job.
- 04
Set the hourly cost
Use the fully-loaded hourly cost of the person doing the checking, in Rupiah. A monthly salary divided by 173 working hours is a defensible starting point; an agency can use its billed rate instead.
- 05
Read the two figures side by side
The calculator multiplies hours a week by 52 ÷ 12 to get hours a month, multiplies that by the hourly cost, and prints the published price of the AdOps plan whose ad-spend band covers your monthly spend. Comparing them is your decision, not the calculator’s.
Every assumption, stated
- A month is 52 ÷ 12 = 4.33 weeks. Using 4 would undercount the hours by 7.7%.
- Checking time is assumed to be constant week to week. Launch weeks and sale periods are not modelled.
- The hourly cost is whatever you enter. Nothing is inferred from your industry, seniority or location.
- Plan prices are the published monthly prices in Rupiah, taken from the AdOps pricing page, before any tax your invoice applies.
- The plan is selected by monthly ad spend alone — the cheapest published plan whose band reaches your figure. Nothing else about an AdOps account is capped by plan, so nothing else can move you up one.
- A monthly spend above every published band selects Enterprise, which has no published price and so produces no percentage.
- Spend is treated as a steady monthly figure. A month that spikes past the band means moving up a plan for that month, which this arithmetic does not pro-rate.
What this calculator does not say
It does not say AdOps saves you money, and it does not say AdOps saves you time. AdOps has no measured figure for hours removed from a marketer's week, so publishing one here would be an invention, and an invented number is worse than no number.
What the page does is narrower and checkable: it prices the hours you told it about at the rate you told it about, and prints a plan price that anyone can verify on the pricing page. What that comparison is worth is a judgement about your own team, and it stays yours.
See pricingYour checking time has a price. Now compare it.
One rule, pointed at one ad account, does the work you just priced — and the plan that covers your spend covers every feature in the product. Decide whether the two figures are worth trading.
