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Daily budget

Updated 20 August 2026

A daily budget is the average amount a Meta Ads campaign or ad set is allowed to spend per day; Meta may spend more on a high-opportunity day and less on a quiet one, averaging out to the set figure over the week.

Key facts about Daily budget

Also known as
Daily spend cap
Formula
Daily budget after a percentage increase = current daily budget × (1 + percentage ÷ 100)
Category
Structure
Last updated
20 August 2026

In AdOps

How does Daily budget work inside AdOps?

Daily Budget (`daily_budget`) is one of the 45 AdOps rule metrics and one of the 6 that are point-in-time, so it carries no reporting period. It is read with a dedicated Graph object call, and all three budget actions re-read the live value before writing a new one.

The AdOps Performance Dashboard showing a Purchase ROAS card at 2.380x and an Aggregated ROAS card at 2.088x, both badged Profitable, a Monthly Budget card at Rp 155jt, and a Spend Breakdown ranking the top five ad accounts against a budget utilisation bar at 45.5 per cent. Sample data
Two ROAS figures to three decimals, a budget meter, and spend ranked by ad account — over Today, Last 7 days, Last 30 days or This month. Read the details

A daily budget is the average a campaign is allowed to spend per day, which Meta paces across the week rather than capping each day exactly. AdOps treats it as both a metric and a target: Daily Budget can be read in a condition, and Increase budget, Decrease budget and Set budget write a new value to it.

How does AdOps calculate a new daily budget?

A percentage change is applied to the campaign’s current value. A campaign at Rp 2,400,000 a day with a 25% Increase budget action becomes Rp 3,000,000. A fixed amount replaces or adjusts by a stated figure instead, and Set budget can also take its number from a custom metric resolved from a Google Sheet.

Why does AdOps re-read the budget before writing?

Because the figure may have moved since the rule last evaluated. All three budget actions re-read the live daily budget from Meta immediately before they write, so a percentage increase compounds from the current value rather than from a stale one captured earlier in the run.

Can a condition read the daily budget itself?

Yes. Daily Budget is a rule metric, fetched through its own Graph object call rather than through the Insights batch, and it is point-in-time, so it takes no reporting period. Daily Budget, Spend and Purchase ROAS are the three metric keys the ten shipped rule templates are built from.

Glossary

The terms an advertiser usually reads in the same sitting.

Lifetime budget
A lifetime budget is the total amount a Meta Ads campaign or ad set may spend across its entire schedule, rather than a per-day amount, with Meta pacing the spend across the scheduled dates.
Campaign budget optimization CBO
Campaign budget optimization (CBO) is a Meta Ads setting that places a single budget on the campaign instead of on each ad set, letting Meta distribute spend across the ad sets it expects to perform best.
Action frequency
Action frequency is the cooldown on an automated action: the minimum time that must pass before the same rule may perform the same action on the same item again, regardless of how often the rule itself is evaluated.
All glossary terms

Turn this metric into a rule that watches it.

Pick the metric, pick one of the 11 reporting periods, set the threshold, and choose what happens when it is crossed. Nothing runs on your campaigns until you set the rule live.

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Inside the product

What the screens actually look like

Nine screens from the working dashboard — the rule builder, the metric picker, the dayparting grid and the log that records what happened. Scroll the strip.

  • The AdOps Performance Dashboard showing a Purchase ROAS card at 2.380x and an Aggregated ROAS card at 2.088x, both badged Profitable, a Monthly Budget card at Rp 155jt, and a Spend Breakdown ranking the top five ad accounts against a budget utilisation bar at 45.5 per cent.
    Performance Dashboard. Two ROAS figures to three decimals, a budget meter, and spend ranked by ad account — over Today, Last 7 days, Last 30 days or This month.
  • The AdOps rule list showing twelve automation rules, each with an on/off toggle, the ad accounts it manages, and when it last triggered — some minutes ago, others on a dated timestamp.
    Rule List. Every rule, what it manages and when it last fired. The toggle is the only thing between draft and live.
  • The AdOps condition builder showing a task with time-of-day conditions across seven day tags, a nested AND group holding a lifetime spend condition under 400,000, and a second task with four stacked metric conditions.
    Conditions. Metric, period, operator, value — joined with AND or OR, and nestable, so a rule can say something a dropdown cannot.
  • The AdOps metric picker open over a condition row: a panel with Meta Ads and Custom metrics tabs, a search box, and a scrolling list of metrics with Spend selected.
    Metric picker. Forty-five Meta metrics and your own sheet columns in the same list, each carrying a reporting period and any of six operators.
  • The AdOps dayparting timetable: a grid of hours against the seven days of the week, with the daytime hours filled navy for every day and the night hours and weekend evenings left empty.
    Dayparting grid. Or draw the hours instead. Anything outside the shape you fill in simply does not run.
  • An AdOps execution log detail: one campaign, two action panels badged Not Executed, each listing the action parameters and every condition evaluated with its actual value, its expected value and a Pass or Fail badge.
    Rule Log detail. Why a rule did nothing is recorded as carefully as why it did something — actual against expected, condition by condition.
  • The AdOps activity log listing budget increases and campaign renames, each row naming the affected campaign by id, the rule that caused it and how long ago it happened.
    Activity Log. One row per change AdOps made in your account, naming the campaign and the rule responsible.
  • The AdOps ad account list: eighteen Meta ad accounts with on/off toggles, account ids, Active or Inactive badges and this month’s spend in rupiah.
    Ad Accounts. Accounts discovered from Meta arrive switched off. Nothing is read, and nothing is changed, until you turn one on.
  • The AdOps custom metric editor mapping a Google Spreadsheet: a spreadsheet id, a sheet name, a column to match campaigns on and a column holding the values.
    Custom metric. Point AdOps at a sheet, name the matching column and the value column, and your own number joins the metric list.

Every figure is rebuilt from the product’s own interface and filled with invented data — no customer name, ad account or spend figure appears anywhere on this site. See how a run works