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Automation

Automated rule

Updated 20 August 2026

An automated rule is a saved instruction that checks advertising metrics on a schedule and performs an action when its conditions are true, such as pausing a campaign or raising a budget, without a person present.

Key facts about Automated rule

Also known as
Automation rule, Ad rule
Category
Automation
Last updated
20 August 2026

In AdOps

How does Automated rule work inside AdOps?

An AdOps rule holds a name, up to 5 ad accounts, pre-filters, a level of Campaigns or Ad sets, one or more tasks — each an action plus an AND or OR group of conditions — and a schedule. It is saved as DRAFT or ACTIVE, and the engine checks for due rules every 10 seconds.

The AdOps condition builder showing a task with time-of-day conditions across seven day tags, a nested AND group holding a lifetime spend condition under 400,000, and a second task with four stacked metric conditions. Sample data
Metric, period, operator, value — joined with AND or OR, and nestable, so a rule can say something a dropdown cannot. Read the details

An automated rule pairs conditions with actions and runs them on a schedule. In AdOps a rule holds a name, up to 5 ad accounts, pre-filters, a level of Campaigns or Ad sets, and one or more tasks, where each task is a single action plus a group of conditions joined by AND or OR.

What can an AdOps rule check and do?

Conditions draw on 45 metrics, 6 comparison operators and 11 reporting periods. Actions number 11, grouped as General (Notify, Start, Pause, Delete, Duplicate), Budget (Increase budget, Decrease budget, Set budget) and Name and text (Add to name, Remove from name, Replace text in name).

How often does a rule run?

Either on a fixed check interval or on a weekly timetable. The interval options run from 15 minutes to 72 hours, and the timetable is a grid of the seven days against 24 hourly slots. The dispatcher looks for due rules every 10 seconds, and a rule can also be saved as DRAFT so it is stored without running.

What evidence does a run leave behind?

Every run writes a batch record plus one result per campaign and task. The log detail screen shows an Executed, Not Executed or Skipped badge for each, the parameters the action used, before and after values where something changed, the execution time in seconds, and the next scheduled execution.

Glossary

The terms an advertiser usually reads in the same sitting.

Condition operator
A condition operator is the comparison inside an automation condition that decides whether a metric's value passes, such as greater than, less than, or equal to a stated threshold.
Action frequency
Action frequency is the cooldown on an automated action: the minimum time that must pass before the same rule may perform the same action on the same item again, regardless of how often the rule itself is evaluated.
Dayparting
Dayparting is the practice of restricting advertising activity to particular hours of the day or days of the week, so that budgets, bids or automated actions apply only during the chosen window.
All glossary terms

Turn this metric into a rule that watches it.

Pick the metric, pick one of the 11 reporting periods, set the threshold, and choose what happens when it is crossed. Nothing runs on your campaigns until you set the rule live.

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Inside the product

What the screens actually look like

Nine screens from the working dashboard — the rule builder, the metric picker, the dayparting grid and the log that records what happened. Scroll the strip.

  • The AdOps Performance Dashboard showing a Purchase ROAS card at 2.380x and an Aggregated ROAS card at 2.088x, both badged Profitable, a Monthly Budget card at Rp 155jt, and a Spend Breakdown ranking the top five ad accounts against a budget utilisation bar at 45.5 per cent.
    Performance Dashboard. Two ROAS figures to three decimals, a budget meter, and spend ranked by ad account — over Today, Last 7 days, Last 30 days or This month.
  • The AdOps rule list showing twelve automation rules, each with an on/off toggle, the ad accounts it manages, and when it last triggered — some minutes ago, others on a dated timestamp.
    Rule List. Every rule, what it manages and when it last fired. The toggle is the only thing between draft and live.
  • The AdOps condition builder showing a task with time-of-day conditions across seven day tags, a nested AND group holding a lifetime spend condition under 400,000, and a second task with four stacked metric conditions.
    Conditions. Metric, period, operator, value — joined with AND or OR, and nestable, so a rule can say something a dropdown cannot.
  • The AdOps metric picker open over a condition row: a panel with Meta Ads and Custom metrics tabs, a search box, and a scrolling list of metrics with Spend selected.
    Metric picker. Forty-five Meta metrics and your own sheet columns in the same list, each carrying a reporting period and any of six operators.
  • The AdOps dayparting timetable: a grid of hours against the seven days of the week, with the daytime hours filled navy for every day and the night hours and weekend evenings left empty.
    Dayparting grid. Or draw the hours instead. Anything outside the shape you fill in simply does not run.
  • An AdOps execution log detail: one campaign, two action panels badged Not Executed, each listing the action parameters and every condition evaluated with its actual value, its expected value and a Pass or Fail badge.
    Rule Log detail. Why a rule did nothing is recorded as carefully as why it did something — actual against expected, condition by condition.
  • The AdOps activity log listing budget increases and campaign renames, each row naming the affected campaign by id, the rule that caused it and how long ago it happened.
    Activity Log. One row per change AdOps made in your account, naming the campaign and the rule responsible.
  • The AdOps ad account list: eighteen Meta ad accounts with on/off toggles, account ids, Active or Inactive badges and this month’s spend in rupiah.
    Ad Accounts. Accounts discovered from Meta arrive switched off. Nothing is read, and nothing is changed, until you turn one on.
  • The AdOps custom metric editor mapping a Google Spreadsheet: a spreadsheet id, a sheet name, a column to match campaigns on and a column holding the values.
    Custom metric. Point AdOps at a sheet, name the matching column and the value column, and your own number joins the metric list.

Every figure is rebuilt from the product’s own interface and filled with invented data — no customer name, ad account or spend figure appears anywhere on this site. See how a run works