Language
Contact us

Automation

Dayparting

Updated 20 August 2026

Dayparting is the practice of restricting advertising activity to particular hours of the day or days of the week, so that budgets, bids or automated actions apply only during the chosen window.

Key facts about Dayparting

Also known as
Ad scheduling, Time-of-day targeting
Category
Automation
Last updated
20 August 2026

In AdOps

How does Dayparting work inside AdOps?

AdOps does dayparting two ways: the Time greater than and Time less than metrics, each with a 24-entry hour picker from 12:00 AM to 11:00 PM and a Sunday-first weekday multi-select, and a rule schedule set to a 7-day by 24-hour timetable instead of a fixed interval.

The AdOps metric picker open over a condition row: a panel with Meta Ads and Custom metrics tabs, a search box, and a scrolling list of metrics with Spend selected. Sample data
Forty-five Meta metrics and your own sheet columns in the same list, each carrying a reporting period and any of six operators. Read the details

Dayparting confines advertising activity to chosen hours or weekdays. AdOps supports it in two independent places: as conditions inside a rule, using the Time greater than and Time less than metrics, and as the rule’s own schedule, using a grid of the seven days against 24 hourly slots instead of a fixed interval.

How do the time conditions work?

Time greater than and Time less than are the only 2 of the 45 metrics that carry a weekday setting. Each offers a 24-entry hour picker from 12:00 AM to 11:00 PM plus a Sunday-first day-of-week multi-select. Both boundaries are inclusive, so a Time greater than 09:00 AM condition passes at 09:00 itself.

What does a dayparting rule look like?

A night-time reset. Time greater than 11:00 PM, with the weekday selector on all seven days, paired with a Set budget action that writes Rp 500,000 to the campaign, cuts overnight spend. A second rule at 07:00 AM restores the daytime figure. AdOps ships a Night Budget Reset template built on exactly this pattern.

When should the schedule handle it instead?

When the rule should not even be evaluated outside the window. Choosing the timetable rather than an interval means a rule fires only in the slots you clicked, which the engine resolves by scanning forward for the next slot, rolling day by day up to a full week ahead.

Glossary

The terms an advertiser usually reads in the same sitting.

Automated rule
An automated rule is a saved instruction that checks advertising metrics on a schedule and performs an action when its conditions are true, such as pausing a campaign or raising a budget, without a person present.
Condition operator
A condition operator is the comparison inside an automation condition that decides whether a metric's value passes, such as greater than, less than, or equal to a stated threshold.
Daily budget
A daily budget is the average amount a Meta Ads campaign or ad set is allowed to spend per day; Meta may spend more on a high-opportunity day and less on a quiet one, averaging out to the set figure over the week.
All glossary terms

Turn this metric into a rule that watches it.

Pick the metric, pick one of the 11 reporting periods, set the threshold, and choose what happens when it is crossed. Nothing runs on your campaigns until you set the rule live.

Contact us See pricing

14-day trial · no card

Inside the product

What the screens actually look like

Nine screens from the working dashboard — the rule builder, the metric picker, the dayparting grid and the log that records what happened. Scroll the strip.

  • The AdOps Performance Dashboard showing a Purchase ROAS card at 2.380x and an Aggregated ROAS card at 2.088x, both badged Profitable, a Monthly Budget card at Rp 155jt, and a Spend Breakdown ranking the top five ad accounts against a budget utilisation bar at 45.5 per cent.
    Performance Dashboard. Two ROAS figures to three decimals, a budget meter, and spend ranked by ad account — over Today, Last 7 days, Last 30 days or This month.
  • The AdOps rule list showing twelve automation rules, each with an on/off toggle, the ad accounts it manages, and when it last triggered — some minutes ago, others on a dated timestamp.
    Rule List. Every rule, what it manages and when it last fired. The toggle is the only thing between draft and live.
  • The AdOps condition builder showing a task with time-of-day conditions across seven day tags, a nested AND group holding a lifetime spend condition under 400,000, and a second task with four stacked metric conditions.
    Conditions. Metric, period, operator, value — joined with AND or OR, and nestable, so a rule can say something a dropdown cannot.
  • The AdOps metric picker open over a condition row: a panel with Meta Ads and Custom metrics tabs, a search box, and a scrolling list of metrics with Spend selected.
    Metric picker. Forty-five Meta metrics and your own sheet columns in the same list, each carrying a reporting period and any of six operators.
  • The AdOps dayparting timetable: a grid of hours against the seven days of the week, with the daytime hours filled navy for every day and the night hours and weekend evenings left empty.
    Dayparting grid. Or draw the hours instead. Anything outside the shape you fill in simply does not run.
  • An AdOps execution log detail: one campaign, two action panels badged Not Executed, each listing the action parameters and every condition evaluated with its actual value, its expected value and a Pass or Fail badge.
    Rule Log detail. Why a rule did nothing is recorded as carefully as why it did something — actual against expected, condition by condition.
  • The AdOps activity log listing budget increases and campaign renames, each row naming the affected campaign by id, the rule that caused it and how long ago it happened.
    Activity Log. One row per change AdOps made in your account, naming the campaign and the rule responsible.
  • The AdOps ad account list: eighteen Meta ad accounts with on/off toggles, account ids, Active or Inactive badges and this month’s spend in rupiah.
    Ad Accounts. Accounts discovered from Meta arrive switched off. Nothing is read, and nothing is changed, until you turn one on.
  • The AdOps custom metric editor mapping a Google Spreadsheet: a spreadsheet id, a sheet name, a column to match campaigns on and a column holding the values.
    Custom metric. Point AdOps at a sheet, name the matching column and the value column, and your own number joins the metric list.

Every figure is rebuilt from the product’s own interface and filled with invented data — no customer name, ad account or spend figure appears anywhere on this site. See how a run works